The first evening served as an occasion to discuss and sum up everything that has happened since the last meeting and to intensify partner relations. There were some surprises too. The organisers invited Jerzy Dudek to talk about his career, successes and difficulties. After all, sport and business have common values such as fair play, mutual understanding and trust, team work, and consistent development.<\/p>\n
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After the lecture and discussion, the time came to go for an evening walk around\u00a0beautiful Krakow, mainly around its Kazimierz borough. Foreign guests were not the only ones to admire its beauty. It seems to be that every time we are in Krakow we feel the great atmosphere of the city, its majesty and historical significance.<\/p>\n
\nOn the second day, a street game, \u2018Back to the Future\u2019, started. The participants were divided into groups with their guides and assigned a few tasks, predominantly to get to historical sites in the Nowa Huta borough.<\/p>\n
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\u201cNowa Huta is a unique borough, especially for foreign partners. We wanted them to have a feel for the Poland of the last era, to understand our economy and the life of a Polish family in those years. We hope that this experience makes our partners even more aware and remind us of so much we have done in the last years in order to take an important place in Europe and its economy today\u201d, sums up Maciej Budner, Manager of the Strategic Marketing Office.<\/p>\n
\nThe topic was continued in a more substantive manner at the symposium in the afternoon. The first lecture, the Competitiveness of the Polish and European Economies in the Era of\u00a0Global Transformations, by Prof. Jerzy Hausner, referred to today\u2019s position of our economy in the context of the situation in Europe and in the world. The speaker indicated that the economic downturn had continued to affect the market, that it was necessary to\u00a0investigate changes as they occurred and adjust to them at a proper time. Leaders such as the German economy are worth watching yet there is no ideal pattern for success.\u00a0 Nevertheless, competitiveness building is the basis for thinking about the development of\u00a0industries, improving domestic indicators and strengthening the Polish economy.\u00a0 This is an assignment for business people; the State\u2019s role is to support opportunities and\u00a0facilitate operation.
\nThe competitiveness relying on good relations with partners was raised by Agnieszka Kurpi\u0144ska, Commercial Director, JB Oxoplast. Her presentation showed current assumptions of a commercial policy and highlighted the role and involvement of our specialist salespeople. We introduced the entire team who liaise with customers and presented the structure of operations. The Commercial Director ensured the partners that their business needs were a challenge for us which we would take on every time.<\/p>\n
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\u201cI have a very high opinion of the meeting, especially I appreciate and love the customers\u2019 openness to change, mutual dialogue and the understanding that only together can we respond to the market requirements and find a way to succeed in business; that is, mutual satisfaction and permanent relations\u201d, she says.<\/p>\n
\nUndoubtedly, the building of long-term relations with customers and thinking of directions for development are basic elements of strategy building, which was discussed by Gen. Dr Mieczys\u0142aw Bieniek in his lecture. His talk, Military Strategies in Business, involved pointing to important issues which ensured security and the future, including that of development, of\u00a0course. To put it in a nutshell, a proper analysis, tool selection, responsible outline of\u00a0directions and proper people.<\/p>\n
\nThe evening after the symposium was an occasion to continue post-seminar discussions. The highlight of the evening was the concert by Patrycja Markowska.<\/p>\n
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\u201cA great and well-organised meeting\u201d, said Thilo Rost of My-chem GmbH, smiling at\u00a0the\u00a0coffee break. \u201cI like the warm atmosphere at the meeting and at the same time a genuine discipline of how the items on the agenda are covered\u201d, he added.<\/p>\n
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\u201cI\u2019m here for the first time and I can\u2019t believe that everyone knows one another so well. They are talking about our common business honestly, listening intently to one another. I\u2019m happy to be here; I believe next year I\u2019ll find my friends here\u201d, said Anna Kalisz, Purchasing Specialist of Aaglob S.A.<\/p>\n
\nGuests of long-standing felt like a duck to water and their further participation in the symposium is its best review. \u201cAlways closer to the customer\u201d, says Marzena Tkacz, Marketing Specialist at the Marketing and Development Department, and seminar coorganiser. \u201cFor guests who are so special to us we create an unforgettable seminar which shapes the company\u2019s positive image. Every year we face a challenge: how to surprise our customers; how to ensure them that we have mutual business. For me it\u2019s a great satisfaction that many customers have worked with us for a number of years and come with joy to the meetings\u201d.<\/p>\n
\nThe meetings have taken place for several years and made up an important element in the oxo commercial strategy.<\/p>\n
\nFor many years, the Azoty ZAK S.A Group has been a leading Polish manufacturer and the third European manufacturer of oxo alcohols and plasticisers. The development of the oxo area is an essential part of the potential that the Azoty Group has and is incorporated in its 2013-2020 strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"
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