The leading theme of this year’s fair was the circular economy, i.e. the concept based on minimizing the use of raw materials and the production of waste by reusing them as raw materials. During the series of lectures, a spectrum of available pro-ecological tools and activities was presented. The importance of cooperation between processors, producers, entities dealing with recycling, as well as final consumers as part of responsible use of the benefits of plastics was emphasized. The trend of bio-based additives and the choice of substances used in the production of plastics to be environmentally friendly were widely discussed.
The event was attended by over three thousand exhibitors related to the plastics, rubber and rubber processing industry. At the joint stand, the Grupa Azoty comprehensive product offer was presented by the representatives of the companies from Kędzierzyn-Koźle, Tarnów, Police and German Guben. The promotion of the leading plasticizer Oxoviflex® and specialty esters offered as Adoflex® and Oxovilen® was the key to the Kędzierzyn OXO segment. Due to the cooperation with industry partners, the products were presented through the prism of their end uses, including based on the example of eco-leather, cables, granules, garden hoses or vinyl wallpaper. In addition, some elements of the company’s stand equipment were made using Oxoviflex®.
The size of the undertaking (over 224,000 visitors from 168 countries) and extremely modern forms of presentation are undoubtedly characteristics of K fair. Furthermore, during this year’s edition, it was felt that the event was related to a specific, very important market segment. The high level of digitization of the stands perfectly referred to the concept of industry 4.0, which was also one of the important topics of the substantive part of the fair.
Participation in the most important industry fairs is an inexhaustible source of inspiration for producers such as the Grupa Azoty and plenty of opportunities to make contact and start talks, which often result in starting trade cooperation. This fact is confirmed by the official statistics of the K Fair, according to which more than half of industry decision makers came to Düsseldorf with specific investment intentions.
On behalf of all product businesses, thank you for this year’s talks, numerous visits to the Grupa Azort stand and interest in our offer during K2019.